Why we’re talking prices this End of Financial Year
EOFY is usually all about deals. At It-Fits, we're doing something a little different. This isn’t a clearance sale. It’s a moment of honesty.
From our founder, Kathrin
We’re reviewing our prices because everything from shipping to Australian cotton costs more. And while we’ve held off for as long as we can, it’s time for an update — so we can keep delivering the quality you love.
Why we’ll never cut corners on quality
Other brands reduce thread counts, change fabrics or cut costs quietly. We don’t.
We’ve always been proud to do things differently at It-Fits:
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100% Australian cotton supporting local farmers
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BSCI-certified ethical factories
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Oeko-Tex certified fabrics
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Full control over every production step
Support local. Sleep better.
Every time you choose It-Fits, you support rural communities and high standards. Our sheets are built to last.
So what’s changing?
Prices will increase from 1 July 2025.
What’s not changing:
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Quality
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Comfort
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Transparency
Why now is a great time to shop
Before July 1 2025, you can buy our most-loved jersey fitted sheets, sheet sets, etc., at current prices. Save by ordering before June 30, 2025. Enjoy greater savings by getting a sheet set instead of individual items.
Not sure which size to choose?
Check out our sizing guide for clear, simple help, or take our quick quiz to find your perfect fit in seconds.
FAQs About EOFY, Fitted Sheets and Jersey Sheets
Are EOFY sales worth it?
Yes, but only if they’re real. We don’t inflate prices for fake markdowns.
When are EOFY sales 2025?
June. Ours ends June 30 — before new prices begin.
How long do EOFY sales last?
Our pre-increase pricing runs until June 30.
What makes a fitted sheet stay on?
Stretchy jersey fabric + 360° elastic hem = no corner pop-offs.
What is jersey cotton?
Soft, stretchy, breathable knitted fabric — great for hot and cold sleepers alike.
What sizes do you offer?
From Small Single to King, including adjustable bed-friendly Split options.
Where are your sheets made?
Cotton is grown in Australia, and ethically produced overseas.