I wanted to take a moment to talk about pricing because around this time of year, many people start asking if we’ll be doing a sale. It’s a fair question, and I completely get it.

We’ve all been trained to wait for the next big Black Friday or Cyber Monday event, or to look for an It-Fits discount code before making a purchase. So I wanted to share how we approach pricing and why we do things differently.

For us, it has always been about honesty and quality. We don’t play pricing games or inflate costs just to discount them later. Every item is priced fairly from the start, reflecting the real value of the materials, craftsmanship, and care that go into making it.

Our sheets are made from 100% Australian cotton, supporting local farmers and rural communities across the country. When you buy from us, you’re investing in bedding that’s made responsibly, feels incredible, and lasts for years.

If you’d like to know more about why we choose Australian cotton, you can read our post Why I Choose Australian Cotton for It-Fits Sheets.

Fair to You, Fair to Our Partners — How We Price It-Fits Sheets Honestly

We believe quality shouldn’t come at the cost of anyone in the process. Our bedding is made in a factory that passes independent BSCI audits, ensuring safe conditions and fair pay for the skilled people who sew every It-Fits sheet.

We pay fair prices for high-quality work instead of pushing suppliers to the limit. This means you get long-lasting, beautifully made bedding, not something that was cheaply produced just to meet a “sale price.”

Why You Won’t Find “Up to 60% Off” It-Fits Sales

You may notice that some brands offer huge discounts during events like Black Friday or Cyber Monday. Often, those prices were inflated beforehand. At It-Fits, we don’t do that. Our fitted sheets, doona covers, and pillowcases are already priced fairly all year round.

When we do offer a special promotion, it’s a genuine thank you to our community, not a marketing trick. 

Why We Don’t Use Afterpay and Similar Services

People often ask why we don’t offer payment options like Afterpay, Klarna, or Zip Pay. The reason is simple: these services charge brands high fees, often around 6% per transaction. Covering those costs would mean raising our prices for everyone.

That’s just not who we are. We’d rather keep things transparent and fair, with one honest price and no hidden costs built in.

Buy Only What You Need — Even Just a Fitted Sheet

We design our range so you can buy what you truly need. Many bedding brands only sell in sets, which means you might end up with extra pillowcases you’ll never use.

At It-Fits, you can purchase items individually, even just a fitted sheet. It’s part of our philosophy of mindful shopping: buying better, not more.

Connect with It-Fits to Receive Updates, New Colours, and Occasional Treats

If you’ve read this far, thank you. It truly means a lot that you’ve taken the time to understand what goes into our pricing and our products.

We’d love to stay connected with you. Join our newsletter here to be part of the It-Fits community. You’ll be the first to hear about new colours, special updates, and if we ever have a small promotion, discount, or sale, you’ll know before anyone else.

Warm regards,

Founder of It-Fits®

Frequently Asked Questions

Does It-Fits® do a Black Friday Cyber Monday sale?

It-Fits® is known for taking part in Black Friday and Cyber Monday (BFCM), but the brand approaches sales differently from most. Rather than inflating prices before discounting them, It-Fits® keeps prices fair year-round. Occasionally, they offer small, genuine promotions as a thank-you to their community. Signing up for the It-Fits® newsletter is the best way to receive early updates if a Black Friday goodie is planned.

When does the It-Fits® Black Friday sale start?

The It-Fits® Black Friday sale 2025 is expected to begin on Thursday, 28 November 2025, and continue through Cyber Monday. Subscribers to the It-Fits® newsletter often receive early access or an exclusive discount code before the public event begins. Signing up ensures customers can shop early and secure popular colours and sizes before they sell out.

Do I need a discount code to shop the It-Fits® Black Friday deals?

For most It-Fits® sales, discounts are automatically applied at checkout, so a discount code isn’t required. However, early access offers may include a unique code for subscribers to shop before the official sale opens. This approach helps reward loyal customers while keeping pricing transparent and consistent with the brand’s values of fairness and honesty.

Are Black Friday sales worth it in Australia?

Black Friday sales in Australia can be worthwhile when they come from transparent, reputable brands. Shoppers should look for genuine offers rather than inflated “up to 60% off” claims. It-Fits®, for example, avoids pricing games and focuses on long-term value through quality Australian cotton bedding that lasts. True savings come from buying well-made items that don’t need frequent replacing.

What is Black Friday and how does it work?

Black Friday marks the start of the global holiday shopping season and falls on the last Friday of November, followed by Cyber Monday. Retailers often offer discounts throughout this BFCM period. In Australia, brands like It-Fits® participate with limited, authentic offers rather than deep discounts, focusing on quality and fairness instead of short-term price cuts.

What are the Black Friday and Cyber Monday dates in 2025?

In 2025, Black Friday falls on 28 November, with Cyber Monday following on 1 December. The weekend between them is known as BFCM and is one of Australia’s busiest online shopping events. Many ethical and local brands, including It-Fits®, use this time to offer modest discounts or community rewards rather than large-scale markdowns.

Black Friday vs Boxing Day sales: which is better?

Black Friday sales often feature limited-time offers before Christmas, while Boxing Day focuses on post-holiday clearance. For shoppers wanting specific colours or sizes, Black Friday is usually the better choice. Boxing Day can offer deeper markdowns, but stock is limited. Many Australian bedding brands, including It-Fits®, see more demand around Black Friday as customers plan ahead.

Why is Black Friday called “Black Friday”?

The term “Black Friday” originated in the United States and described the point when retailers’ profits turned “from red to black.” In Australia, it’s become one of the most significant online sales events, followed by Cyber Monday. During this period, brands such as It-Fits® often share limited, genuine offers while maintaining fair pricing throughout the year.