But why are cotton jersey sheets a favourite of Oprah? If you haven’t tried cotton jersey sheets, you don’t know what you’re missing! Unbelievably soft, they’re as comfortable and smooth as your favourite old t-shirt and they will fit your mattress better than any other fabric. In addition, cotton jersey sheets:

• Regulate your body temperature, keeping you warm in winter and cool in summer
• Naturally absorb and dissipate moisture to keep you comfortable
• Are wrinkle-resistant, so no ironing is required!

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And that is exactly why It-fits introduces a new range of knitted jersey fitted bed sheets and pillow cases made from 100% Australian cotton, that fit mattresses in all standard Australian sizes from Single up to King, up to 37cms high (equals a woven fitted sheet with a 50 cm drop) - here's the complete range

It-fits - Minimum fuss. Maximum comfort. - promise!