It's knitted, not woven
Unlike other Australian bed sheets, It-fits sheets are made from knitted cotton/jersey fabric – the perfect blend of light-weight, all-natural cotton and the stretchiness of jersey. So your It-fits sheet will feel as comfortable as your favourite old t-shirt, and it’ll fit your mattress better than any other fabric.

100% Australian cotton
We’re committed to using pure 100% Australian cotton, famous around the world for its quality. And we select only the highest-quality knitted cotton/jersey fabric that has met the strict criteria of the OEKO-TEX® Standard 100.

Magic Corners™
Thanks to our unique, patented, colour-coded Magic CornersTM , you’ll never have any problems figuring out how to fit or fold the sheet, even if you’re doing it all by yourself. Martha would be proud of you!